Founded by Rowie Moore and shaped by a childhood spent within a Northern Rivers alternative living community, ROWIE has always been about creating on its own terms. The label launched its first collection in 2014, growing from a made-to-order practice into a considered, directional offering rooted in quality fabrication and precise construction. Based in Byron Bay and developed by a small, hands-on team, ROWIE works primarily in silk, lace, and knit — producing wardrobe essentials that are as vibrant in colour and print as they are refined in feel.
