Founded in 2012 by Charlotte Blakeney, spirited jewellery label By Charlotte has quickly amassed a cult following. Inspired by Charlotte’s love of semi-precious stones, crystals, symbols and their deeper meanings the evolution of the brand has been a natural and organic progression. Every collection holds deeper meanings of spirituality and enlightenment, with the aim of inspiring and empowering the wearer with mantras of love, harmony and enlightenment.