Freida is a bespoke womenswear label. Exploring the notion of perfectly crafted,
opulent garments that are thoughtfully designed and considered for the everyday woman. Forward-thinking techniques, fabrications and methods are at the forefront of the Freida brand identity and vision.

Freida is built upon a humble existence and represents an exploration of tradition, connection and beauty. Freida creates mindful collections that incorporate modern wardrobe staples which evoke the ultimate style and comfort.

Freida symbolises premium, ageless luxury at its finest.